Purdy & Figg x Fulfil with Synergy.

Purdy & Figg is a premium British home care brand on a mission to transform cleaning into a joy. Crafting high-quality, refillable products with plant extracts and pure essential oils, Purdy & Figg is changing the way people clean forever with natural cleaning power and sensational scent.

Purdy & Figg first partnered with Fulfil with Synergy in 2019, at the very start of their growth journey. After 18 months, an amicable exit was agreed when the brand chose to bring fulfilment in-house. Even after stepping away operationally, the relationship remained positive. From our side, we continued to follow Purdy & Figg’s progress closely, admiring both the pace of growth and their ambition to become a household brand.

Fast forward to Q4 2025. With peak approaching fast and demand running higher than anticipated, Jack Rubin, CEO of Purdy & Figg, contacted Gary Rees at Fulfil with Synergy with what could only be described as a near-impossible request. The ask was urgent: could we provide immediate kitting and fulfilment support, with less than three weeks to Black Friday? There was no long runway. No extended planning phase. Just a critical need for speed, capacity and confidence, without compromising accuracy or brand experience.

Within one hour of that initial call, we mobilised a dedicated implementation team across Operations, IT, Onboarding, Finance and courier management.Working in close collaboration with Purdy & Figg, we secured additional capacity within days, aligning systems, processes and people at pace. What initially felt impossible quickly became practical, controlled and achievable. By 24th November, just five days before Black Friday, contracts were signed and a seamless onboarding was completed.

From the moment stock and instructions were aligned, the operation moved fast. Thousands of kits were assembled, and thousands of orders began flowing daily within ten days of that first phone call. Despite the compressed timelines and peak pressure, fulfilment was up and running in time to support demand, protecting both customer experience and brand momentum at the most critical point of the trading calendar.

This rapid re-engagement demonstrated what’s possible when experience, trust and operational readiness come together. For Purdy & Figg, it meant vital peak support when it mattered most. For us, it reinforced something we’ve always believed: fulfilment isn’t just about capacity, it’s about showing up when brands need it most.