Nursery & toy fulfilment services
Safe, reliable fulfilment for the UK’s youngest customers, in a £4.9 billion market.
Our toy fulfilment services go far beyond getting products out the door. They’re about safety, compliance, and delivering those all-important moments: birthdays, baby showers, and Christmas mornings without a hitch. From premium prams to pocket-money toys, we handle every order with care, precision, and trust, supported by specialist nursery product fulfilment expertise.
Why it matters
The UK toy market is worth £3.6 billion (The NPD Group, 2024), one of the largest in Europe. Baby & nursery products add another £1.3 billion annually (Mintel, 2024), driven by gifting and essential purchases. eCommerce accounts for 40%+ of toy sales and 35% of nursery purchases, with parents expecting fast, reliable delivery. Seasonal peaks are intense: Q4 alone accounts for over 60% of annual toy sales, with Christmas exceeding £1 billion (British Toy & Hobby Association, 2023).
Sector requirements & our solutions
Nursery & toy brand needs
What we deliver
Safety & compliance
CE/UKCA checks, batch & lot tracking, safety certification in WMS
Peak season scalability
Flex up to 800% BAU for Christmas, launches, and viral trends
SKU diversity management
From flat-pack furniture to toys we pick and dispatch with care
Presentation for gifting
Branded packaging, and eco-conscious personalisation options
Returns handling
Inspection, grading, and resale-ready refurbishment
Real-time visibility
Synergy Portal offering live inventory, tracking and returns data
Subscription & campaign kitting
Timed despatch and precise pack builds for activity boxes or brand drops managed within our toy fulfilment services workflows
Industry insight
British Toy & Hobby Association: damaged or late toy/nursery deliveries can reduce repeat purchases by 25%, the highest drop-off in any retail category.
NPD Group: Premium unboxing increases parental repeat purchase intent by up to 34%.Deloitte Supply Chain Resilience Research: Scalable 3PLs are essential to managing demand surges without reputational risk.
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