Cosmetics fulfilment services
Flawless fulfilment. Built for a £12.5 billion UK beauty & personal care market.
Our cosmetics fulfilment services are about more than getting orders out the door. They’re about protecting product integrity, safeguarding your brand, and delivering the kind of unboxing experience that keeps customers coming back. From skincare serums and pressed powders to fragrances and styling tools, every order needs to arrive in perfect condition, beautifully presented, and right on time, the standard we set across all beauty product fulfilment.
Why it matters
The UK beauty & personal care market is worth £12.5 billion (Statista, 2024), with cosmetics and skincare accounting for over 60% of category spend.
31% of all UK beauty sales are online, one of the highest eCommerce penetrations in retail.
Subscription beauty boxes are growing at 23% year-on-year (British Beauty Council, 2023), with accuracy and presentation cited as the biggest drivers of repeat purchases.
81% of UK beauty shoppers say unboxing presentation influences their likelihood to repurchase (Cosmetics Business, 2023).
31% of all UK beauty sales are online, one of the highest eCommerce penetrations in retail.
Subscription beauty boxes are growing at 23% year-on-year (British Beauty Council, 2023), with accuracy and presentation cited as the biggest drivers of repeat purchases.
81% of UK beauty shoppers say unboxing presentation influences their likelihood to repurchase (Cosmetics Business, 2023).
These trends highlight the value of professional makeup order fulfilment and specialist skincare logistics solutions designed to meet sector expectations.
Sector requirements & our solutions
Cosmetics brand needs
What we deliver
Product integrity
Temperature-controlled zones; batch & expiry tracking; FEFO/lot control
Premium presentation
Custom branded packaging, gift wrapping, inserts, and influencer-ready packs
Campaign & launch readiness
Scalable operations — flex up to 800% above BAU for peaks or PR drops
Compliance
Labelling, ingredient & safety compliance; dangerous goods handling where needed
Visibility & control
Real-time stock, order tracking, and returns reporting via Synergy Portal
Complex SKU handling
Multi-component kitting, subscription curation, and product bundling
Fragility & value
Perfume bottles, palettes, and jars require specialist handling and secure packing, part of our end-to-end beauty brand shipping process
Subscription curation
Timed despatch and consistent presentation for beauty boxes and influencer mailers, powered by scalable beauty product fulfilment systems
Industry insight
GSCI global 3PL research shows that brands in premium, presentation-led categories choose fulfilment partners based on value-add capabilities like kitting and packaging innovation. In cosmetics, a poor unboxing experience can reduce customer lifetime value by up to 12%, especially during campaigns or influencer drops.
Read our white papers
