Amazon Seller-Fulfilled Prime (SFP).
Amazon is a major sales channel for many of the brands we support, but it can bring complexity. Labelling requirements, transport planning, and deliveries into multiple FBA warehouses can quickly become time-consuming and operationally fragmented. That’s where we come in.
We’re one of the few UK 3PLs fully approved for Seller Fulfilled Prime (SFP). This means we’re directly integrated with Amazon’s systems and can ship Prime orders straight to your customers, using your existing stock, all from our warehouse in Northampton.
No duplicated inventory. No split networks. No unnecessary delays.
How it works
We handle and charge for the pick, pack and shipping just like any other order. Under the SFP agreement, Prime-eligible orders must be shipped via Amazon Shipping, EVRi, DPD or Royal Mail. Our rate-calculation software selects the best-value carrier for your SKU profile, so you stay compliant, efficient, and competitive on cost.
At Fulfil with Synergy, Amazon SFP doesn’t have to be complicated. We simplify the process, protect your margins, and help you keep delivering, with Prime speed, brand-right packaging, and total operational clarity.
It’s smart, streamlined fulfilment, built around Amazon’s integrations, flexed to work for you.
Why SFP with Fulfil with Synergy?
- Lower cost than FBA, while keeping the Prime badge
- Inventory stays in one place, managed in a single system, with no duplication (especially important for batch or date-controlled stock)
- Avoid long goods-in delays and stock caps that come with FBA
- List multiple virtual bundle SKUs without tying up inventory, our WMS breaks bundles into components at pick-and-pack
- No added transport or prep costs for FBA
