Cardboard and plastic packages with shipping labels on a conveyor belt.

Fulfilment Services

Amazon Seller-Fulfilled Prime (SFP).

We’re one of the few UK 3PLs fully approved for Seller Fulfilled Prime (SFP). This means we’re directly integrated with Amazon’s systems and can ship Prime orders straight to your customers, using your existing stock, all from our warehouse in Northampton.

Book a discovery call

It’s smart, streamlined fulfilment, built around Amazon’s integrations, flexed to work for you.

Built for sellers who want Prime without FBA

Amazon represents 52% of all online orders so it's a major sales channel for many to solve, but it comes with unique complexities.

Keeping your stock together
Inventory stays in one place, managed in a single system, with no duplication (especially important for batch or date-controlled stock).
Sellers facing FBA delays and stock caps
Avoid long goods-in delays and stock caps that come with FBA and enjoy our client services team to talk to.
Selling virtual bundles
List multiple virtual bundle SKUs without tying up inventory. Our WMS breaks bundles into components at pick-and-pack.

Warehouse workers in purple hoodies scanning and packing items at checkout-style stations with monitors.

What SFP looks like day to day

At Fulfil with Synergy, Amazon SFP doesn’t have to be complicated.

One stock pool
Your existing stock stays in our Northampton warehouse, with Prime orders integrated into the same operation.
Direct Amazon integration
We’re directly integrated with Amazon’s systems; shipping Prime orders straight to your customers.
Approved carrier selection
Under the SFP agreement, Prime-eligible orders must be shipped via Amazon Shipping, EVRi, DPD or Royal Mail. Our rate-calculation software selects the best-value carrier for your SKU profile, so you stay compliant, efficient, and competitive on cost.
Pick, pack and shipping
We handle and charge for the pick, pack and shipping just like any other order.
Bundle-aware picking
Our WMS breaks bundles into components at picking so bundle offers do not tie up separate inventory.
Lower cost than FBA
Lower cost than FBA, while keeping the Prime badge without the additional hassle and prep costs of packing and shipping to FBA.

Variety of packages and parcels on a conveyor belt in a warehouse or shipping facility.

How Amazon SFP fulfilment works

Your Prime orders receive the same care as every other order we fulfil for you.

Onboarding and setup
We get to know your channels, SKUs and service levels before the first order goes live.
Stock receiving
Stock is checked, scanned and stored, ready to support Amazon alongside your other channels.
Picking and packing to spec
We pick and pack to Amazon's SFP exact standards.
Dispatch via an approved carrier
Our rate-calculation software selects the best-value approved carrier for your SKU profile.
Returns and replenishment
We inspect and log returns, making suitable items available for resale all in real time.

Supporting ambitious brands