Amazon Seller-Fulfilled Prime | Fulfil with Synergy

Built for sellers who want Prime without FBA

Amazon represents 52% of all online orders so it's a major sales channel for many to solve, but it comes with unique complexities.

Keeping your stock together
Inventory stays in one place, managed in a single system, with no duplication (especially important for batch or date-controlled stock).
Sellers facing FBA delays and stock caps
Avoid long goods-in delays and stock caps that come with FBA and enjoy our client services team to talk to.
Selling virtual bundles
List multiple virtual bundle SKUs without tying up inventory. Our WMS breaks bundles into components at pick-and-pack.

What SFP looks like day to day

At Fulfil with Synergy, Amazon SFP doesn’t have to be complicated.

One stock pool
Your existing stock stays in our Northampton warehouse, with Prime orders integrated into the same operation.
Direct Amazon integration
We’re directly integrated with Amazon’s systems; shipping Prime orders straight to your customers.
Approved carrier selection
Under the SFP agreement, Prime-eligible orders must be shipped via Amazon Shipping, EVRi, DPD or Royal Mail. Our rate-calculation software selects the best-value carrier for your SKU profile, so you stay compliant, efficient, and competitive on cost.
Pick, pack and shipping
We handle and charge for the pick, pack and shipping just like any other order.
Bundle-aware picking
Our WMS breaks bundles into components at picking so bundle offers do not tie up separate inventory.
Lower cost than FBA
Lower cost than FBA, while keeping the Prime badge without the additional hassle and prep costs of packing and shipping to FBA.

How Amazon SFP fulfilment works

Your Prime orders receive the same care as every other order we fulfil for you.

Onboarding and setup

We get to know your channels, SKUs and service levels before the first order goes live.

Stock receiving

Stock is checked, scanned and stored, ready to support Amazon alongside your other channels.

Picking and packing to spec

We pick and pack to Amazon's SFP exact standards.

Dispatch via an approved carrier

Our rate-calculation software selects the best-value approved carrier for your SKU profile.

Returns and replenishment

We inspect and log returns, making suitable items available for resale all in real time.

Supporting ambitious brands

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Frequently asked questions

Amazon Seller Fulfilled Prime (SFP) is a programme that allows approved sellers to display the Prime badge while fulfilling orders directly from their own warehouse or through an approved fulfilment partner. It enables businesses to maintain greater control over inventory while offering Prime delivery speeds and customer service standards.

Yes. Fulfil with Synergy is one of the few UK 3PLs fully approved for Seller Fulfilled Prime. We're integrated directly with Amazon's systems and ship Prime orders straight to your customers from our Northampton warehouse, using the same stock that serves your other channels.

SFP lets you keep the Prime badge at a lower cost than FBA. Your inventory stays in one place and one system, with no duplicated stock, no FBA goods-in delays or stock caps, and no extra transport or prep costs for sending stock into Amazon.

We'll review your Amazon account, product range and current FBA set-up, then show you how Seller Fulfilled Prime would work from our Northampton warehouse alongside your other channels. Contact us to find out whether SFP is the right fit for your brand.

Yes. Businesses can transition from Amazon FBA to Seller Fulfilled Prime if they meet Amazon's eligibility requirements and have the operational capability to consistently achieve Prime delivery standards. Working with an experienced fulfilment partner can help simplify this transition and maintain service levels.

GOOD TO KNOW

Frequently asked questions

What is Amazon Seller Fulfilled Prime (SFP)?

Amazon Seller Fulfilled Prime (SFP) is a programme that allows approved sellers to display the Prime badge while fulfilling orders directly from their own warehouse or through an approved fulfilment partner. It enables businesses to maintain greater control over inventory while offering Prime delivery speeds and customer service standards.

Is Fulfil with Synergy approved for Amazon Seller Fulfilled Prime?

Yes. Fulfil with Synergy is one of the few UK 3PLs fully approved for Seller Fulfilled Prime. We're integrated directly with Amazon's systems and ship Prime orders straight to your customers from our Northampton warehouse, using the same stock that serves your other channels.

What are the benefits of Seller Fulfilled Prime?

SFP lets you keep the Prime badge at a lower cost than FBA. Your inventory stays in one place and one system, with no duplicated stock, no FBA goods-in delays or stock caps, and no extra transport or prep costs for sending stock into Amazon.

How do I start shipping Prime orders with Fulfil with Synergy?

We'll review your Amazon account, product range and current FBA set-up, then show you how Seller Fulfilled Prime would work from our Northampton warehouse alongside your other channels. Contact us to find out whether SFP is the right fit for your brand.

Can I switch from FBA to Seller Fulfilled Prime?

Yes. Businesses can transition from Amazon FBA to Seller Fulfilled Prime if they meet Amazon's eligibility requirements and have the operational capability to consistently achieve Prime delivery standards. Working with an experienced fulfilment partner can help simplify this transition and maintain service levels.

Join a 3PL that will take as much pride in your brand as you do.

Discover how Fulfil with Synergy can support your

Amazon Seller-Fulfilled Prime

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Amazon Seller-Fulfilled Prime (SFP).

Built for sellers who want Prime without FBA

What SFP looks like day to day