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Fulfilment Services

Retail & wholesale fulfilment.

From drop-ship, direct-to-consumer orders (DTC) or high-street retailers and independents, our dedicated team takes care of each channel’s requirements. We pick and pack, manage value-added services and look after compliance, so each order is accurate, on time and to specification.

Built for every kind of retail relationship

Whatever the channel, we have the expertise, people and scale to support your specific requirements.

  1. Online marketplaces
    We process orders for all major marketplaces, with a clear understanding of their  requirements, couriers and cut-off times. From Amazon SFP to Next, John Lewis and Zalando, we’re here to fulfil accurately and at scale.
  2. High Street retailers
    Picking, packing and shipping thousands of units and cases each day to most high-street retailers. Our teams coordinate labelling, quality control, bespoke packaging, and delivery bookings.
  3. Independents
    Our client services and operations teams handle orders for independents every day. We take care of each order’s packaging and delivery requirements, treating every order as if it was our own.
  4. Supermarkets
    Working directly for most supermarkets we offer a network of pallet delivery options into all major distribution centres. We’re ethically audited and we’re familiar with their delivery and pallet labelling requirements.
Woman in a purple hoodie scanning packaged clothing at a warehouse checkout counter.

What's on offer

The operational detail your retail and wholesale accounts need, handled in-house by people who take pride in getting it right. So your products can be retail-ready before leaving our warehouse.

  1. Unit, case & pallet picking
    Whatever delivery format your customer requires, we pick each order with care and accuracy, on time, and with a smile.
  2. Pallet, parcel, and full-load deliveries
    Our courier, pallet, parcel and back-haul relationships give us delivery options to suit every eventuality.
  3. Ethically audited
    We’re ethically audited by clients and high-street retailers as requested.
  4. In-house barcode & label printing
    Labelling produced on site, to spec, without waiting on a third-party printer, as part of our VAS offering.
  5. Client services
    A dedicated team of specialists who understand your requirements and help you deliver on your commitments.

Some of our value-added optional extras

Pre-retail preparation handled with care, so what arrives at your retailer is ready to go straight on shelf.

  1. Quality Control (AQL or 100%)
    Our quality control team carries out detailed inspections at AQL or 100% levels, giving you total clarity over product condition and the insights you need to close the loop with your manufacturers.
  2. Kitting
    From kits to re-packs, our team is built for speed, scale, and consistency. All we need is some video, samples or images of the task at hand and we'll talk and quote within hours.
  3. Barcoding & Re-labelling
    Whether it’s high-volume markdowns or urgent re-labelling, our team can process thousands of units per day, using technology-led workflows to meet tight turnarounds. We’ve managed campaigns handling up to 20 million units annually.
  4. Mould & Odour Treatment
    We use a proven two-stage Micro-Fresh® process to neutralise odours and surface mould, before re-packing items into clean bags for compliant dispatch. It’s an effective way to protect product value, reduce waste, and maintain acceptance rates with major retailers.
Workers wearing white lab coats and face masks cleaning or inspecting dark jackets on blue metal racks in a factory setting.

How it works

The same five stages whether you’re sending us ten units or ten pallets.

Onboarding

We get to know your business, your channels and your retailers’ specific requirements.

Stock receiving

Goods in, checked and put away against your pre-advice and agreed standards.

Picking & packing

Unit, case or pallet, carefully prepared and labelled to your retailers’ specification.

Dispatch

Delivered through pallet networks or dedicated vehicles, to meet the booked delivery window.

Returns & replenishment

Back-haul and returns handled with the same care as outbound orders.

How it works

The same five stages whether you’re sending us ten units or ten pallets.

Onboarding

We get to know your business, your channels and your retailers’ specific requirements.

Stock receiving

Goods in, checked and put away against your pre-advice and agreed standards.

Picking & packing

Unit, case or pallet, carefully prepared and labelled to your retailers’ specification.

Dispatch

Delivered through pallet networks or dedicated vehicles, to meet the booked delivery window.

Returns & replenishment

Back-haul and returns handled with the same care as outbound orders.

Efficient, flexible and proactive. They make complex fulfilment look easy! The UK used to be one of our most challenging regions from a fulfilment perspective. Since moving to Fulfil with Synergy, it has become one of our top-performing markets operationally, and we’re now fully equipped to scale with confidence!”

Gab Drake
, 
Global Fulfilment Manager

Boody
Read the case study

Frequently asked questions

Multi-channel fulfilment is the process of managing and shipping orders from multiple sales channels, such as Shopify, Amazon, TikTok Shop, retail stores and wholesale customers, using a single inventory pool. This allows businesses to centralise operations, improve inventory accuracy and deliver a consistent customer experience across every channel.

Inventory is synchronised through integrations between your ecommerce platforms and warehouse management system. When an order is placed on Shopify, Amazon, TikTok Shop or another connected platform, stock levels are automatically updated across all channels in real time, helping to prevent overselling and improve inventory accuracy.

Yes. Multi-channel fulfilment allows businesses to fulfil direct-to-consumer (D2C), wholesale, retail and marketplace orders from the same inventory. Managing all channels through one stock pool improves efficiency, simplifies inventory management and reduces unnecessary storage costs.

We work to the standards high-street retailers set, including retailer-specific unit, case and pallet labelling, in-house barcode and box-end label printing, ethical audits and SOP compliance. Our client managers already work to OTIF targets and retailer delivery dates (RDD), so stock arrives when and how your retail partners expect.

Start by sharing your sales channels, retail accounts and any retailer-specific requirements, such as labelling or delivery booking rules. We'll map out how your stock, integrations and retail compliance will work in one operation, then plan a move that keeps orders flowing. Talk to our team about your channels.

GOOD TO KNOW

Frequently asked questions

What is multi-channel fulfilment?

Multi-channel fulfilment is the process of managing and shipping orders from multiple sales channels, such as Shopify, Amazon, TikTok Shop, retail stores and wholesale customers, using a single inventory pool. This allows businesses to centralise operations, improve inventory accuracy and deliver a consistent customer experience across every channel.

How does inventory sync across Shopify, Amazon and TikTok Shop?

Inventory is synchronised through integrations between your ecommerce platforms and warehouse management system. When an order is placed on Shopify, Amazon, TikTok Shop or another connected platform, stock levels are automatically updated across all channels in real time, helping to prevent overselling and improve inventory accuracy.

Can I fulfil wholesale and D2C orders from the same inventory?

Yes. Multi-channel fulfilment allows businesses to fulfil direct-to-consumer (D2C), wholesale, retail and marketplace orders from the same inventory. Managing all channels through one stock pool improves efficiency, simplifies inventory management and reduces unnecessary storage costs.

What retailer compliance standards can you meet?

We work to the standards high-street retailers set, including retailer-specific unit, case and pallet labelling, in-house barcode and box-end label printing, ethical audits and SOP compliance. Our client managers already work to OTIF targets and retailer delivery dates (RDD), so stock arrives when and how your retail partners expect.

How do I move my retail and D2C fulfilment to Fulfil with Synergy?

Start by sharing your sales channels, retail accounts and any retailer-specific requirements, such as labelling or delivery booking rules. We'll map out how your stock, integrations and retail compliance will work in one operation, then plan a move that keeps orders flowing. Talk to our team about your channels.

Join a 3PL that will take as much pride in your brand as you do.

Discover how Fulfil with Synergy can support your
 
retail & wholesale
 
requirements
.
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