Our Clients
Boody x Fulfil with Synergy.
Boody partnered with Fulfil with Synergy following a structured UK-wide 3PL evaluation, focused on scalability, automation and technical capability. With growth plans accelerating and peak resilience critical, Boody needed a fulfilment partner already operating at scale.
The challenge
Boody approached the search for a new 3PL with a clear brief and a disciplined process. The team ran a structured and comparative UK evaluation, shortlisting four providers and assessing each through site visits, commercial reviews and technical discussions.
Each potential partner was scored against defined criteria, including service levels, scalability, automation, technical capability, inventory accuracy, sustainability and overall commercial fit.
The priority was to find a 3PL that could scale reliably through peak, reduce long-term labour dependency through proven automation, and integrate cleanly with their ERP environment. Importantly, Boody focused on solutions that were already live and operational, rather than future roadmaps.
Each potential partner was scored against defined criteria, including service levels, scalability, automation, technical capability, inventory accuracy, sustainability and overall commercial fit.
The priority was to find a 3PL that could scale reliably through peak, reduce long-term labour dependency through proven automation, and integrate cleanly with their ERP environment. Importantly, Boody focused on solutions that were already live and operational, rather than future roadmaps.
Why Fulfil with Synergy?
What differentiated Fulfil with Synergy was a combination of proven automation, strong service levels and technical maturity.
Our AutoStore system is already live at scale, helping reduce labour dependency while improving accuracy and peak resilience, a critical requirement for Boody’s growth plans. Alongside this, we demonstrated strength across both inbound and outbound SLAs, supported by extended operating hours and same-day despatch cut-offs that aligned directly with Boody’s customer promise.
From a systems perspective, our in-house technical capability and existing NetSuite experience gave confidence in a faster, cleaner integration, without workaround-heavy processes.
Operationally, Boody also recognised our strong inventory governance, full kitting and reverse logistics capability, and scalable storage model, supported by a strategic UK location close to national carrier hubs. Combined with our sustainability roadmap and EU-readiness, the decision was clear: Fulfil with Synergy represented a long-term partner, not just a short-term solution.
Our AutoStore system is already live at scale, helping reduce labour dependency while improving accuracy and peak resilience, a critical requirement for Boody’s growth plans. Alongside this, we demonstrated strength across both inbound and outbound SLAs, supported by extended operating hours and same-day despatch cut-offs that aligned directly with Boody’s customer promise.
From a systems perspective, our in-house technical capability and existing NetSuite experience gave confidence in a faster, cleaner integration, without workaround-heavy processes.
Operationally, Boody also recognised our strong inventory governance, full kitting and reverse logistics capability, and scalable storage model, supported by a strategic UK location close to national carrier hubs. Combined with our sustainability roadmap and EU-readiness, the decision was clear: Fulfil with Synergy represented a long-term partner, not just a short-term solution.
Onboarding & transition
The onboarding process was smooth, well planned and highly collaborative. Clear ownership across both teams, strong technical alignment and a phased transition approach allowed Boody to go live without disruption, with confidence in day-one performance.
This structured approach ensured systems, processes and people were aligned before launch, reducing risk and setting the operation up for stability from the outset.
This structured approach ensured systems, processes and people were aligned before launch, reducing risk and setting the operation up for stability from the outset.
Go-live performance
Go-live exceeded expectations. The switch-over was seamless, with orders being picked virtually straight away. While performance was monitored closely, no major issues were identified, and this level of consistency has continued.
For Boody, the experience reinforced confidence that Fulfil with Synergy was the right partner not only for day-to-day operations, but for long-term scalability as the business continues to grow.
For Boody, the experience reinforced confidence that Fulfil with Synergy was the right partner not only for day-to-day operations, but for long-term scalability as the business continues to grow.
Peak support: Black Friday
Support during Black Friday was a clear proof point. Operations were scaled seamlessly, with extended operating hours and sufficient staffing in place to handle increased volumes.
This proactive support had a direct impact on performance. Boody maintained on-time fulfilment throughout the entire period, with no delay messaging issued, despite the surge in demand. Errors were minimised, and a consistently positive customer experience was delivered at peak.
The team’s flexibility and responsiveness gave Boody the confidence to push higher volumes, without concern that service levels would be compromised.
This proactive support had a direct impact on performance. Boody maintained on-time fulfilment throughout the entire period, with no delay messaging issued, despite the surge in demand. Errors were minimised, and a consistently positive customer experience was delivered at peak.
The team’s flexibility and responsiveness gave Boody the confidence to push higher volumes, without concern that service levels would be compromised.
Business-as-usual partnership
Day to day, communication has been clear, proactive and highly collaborative. Early on, this included daily operational check-ins, evolving into responsive, ad-hoc problem-solving as the operation settled into BAU.
Fulfil with Synergy has also provided transparent reporting and regular updates, supporting easier planning, forecasting and decision-making. Overall, the partnership feels seamless, with our team acting as a true extension of Boody’s own operations team.
Fulfil with Synergy has also provided transparent reporting and regular updates, supporting easier planning, forecasting and decision-making. Overall, the partnership feels seamless, with our team acting as a true extension of Boody’s own operations team.
In Boody’s words
Efficient, flexible and proactive. They make complex fulfilment look easy!
The UK used to be one of our most challenging regions from a fulfilment perspective. Since moving to Fulfil with Synergy, it has become one of our top-performing markets operationally, and we’re now fully equipped to scale with confidence!
